Lottery Advertising


Throughout history, lotteries have played a significant role in raising money for both private and public ventures. In colonial America, they helped finance roads, libraries, churches, canals, colleges, and even George Washington’s 1768 expedition against Canada. They also played a central role in financing many wars and the development of public works projects, such as bridges and wharves.

But critics argue that state-run lotteries have a deeper problem: they promote gambling and encourage addictive behavior. They are also criticized as major regressive taxes on lower-income groups and for fostering other kinds of abuses. Finally, they are said to be at cross-purposes with the state’s obligation to protect the welfare of the public.

When state officials advocate for the adoption of a lottery, they often highlight its value as a source of “painless revenue,” that is, money that comes from players voluntarily spending their own money rather than being taxed. This argument is especially effective when state governments face the prospect of cuts in social safety net programs. But research shows that the objective fiscal conditions of the state do not play a large role in whether lotteries win public approval.

People like to gamble, and lottery promotions play on this basic human urge. But there’s a lot more to lottery advertising than just the idea of winning a big prize. It’s about selling a fantasy of instant wealth, a promise that is at odds with the real-life challenge of attaining true riches.